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Lumina Website Case Study

Brand Identity Web & Mobile Crypto UX Prototyping 2026
Lumina — brand & web overview
Overview

The Concept

Lumina was conceptualized to bridge the gap between decentralized finance and everyday usability. The primary goal was to design an ecosystem, spanning both a marketing site and a mobile app, that strips away the intimidating complexity of crypto. By translating intricate yield-generation protocols into a clean, premium interface, the project proves that a crypto-backed credit card can feel as effortless and trustworthy as traditional banking.

From the initial brand identity to a fully responsive web build and a high-fidelity mobile prototype, the process focused heavily on transparency and ease of use. The experience is driven by a clear data visualization strategy, allowing users to effortlessly track their stablecoin yields and card balances. Every touchpoint was designed to ensure that managing decentralized assets feels secure, seamless, and deeply integrated into a modern financial lifestyle.

1 Week delivery
2 Core platforms
100% Responsive build
3 Key deliverables
Interaction

Feature Walkthrough Carousel

A horizontal scroll that breaks down the app's core mechanics, pairing simple explanations with real UI snippets.

Design System

Component-Driven Design

Every element of the Lumina interface starts from a single source of truth: a token-based system with a strict color palette, typography scale, and a component library built for consistency and scalability.

01 · Color Palette (Premium Light & Gold)

A light, airy surface contrasted with Lumina Gold accents that direct attention toward key actions and financial data.

Surface #FFFFFF
Background #F9F9FB
Elevated #F3F4F6
Lumina Gold #C8970A → #F5D06A
Headings #111111
Body #6B7280
02 · Typography

Inter (700–800) drives the headlines with tight tracking, while Onest (300–500) handles all body and label copy for a clean, readable flow.

Hero Lumina 56px · 800
Heading Your Balance 32px · 700 · 1.08lh
Body Yield generated automatically. 16px · 400 · 1.65lh
Label Stablecoin Yield 12px · 400
03 · Spatial System & Utility

Semantic color signals reinforce financial clarity: green for yields, indigo for focus states. An 8-point grid keeps everything aligned.

8px
16px
24px
32px
48px
Yield
#16A34A
Focus
#6366F1
12px
Cards

Pills
Line Height
Headings 1.08 · Body 1.65
Interaction

Sequential Setup Reveal

The three onboarding steps fade in dynamically on scroll, guiding the user through a zero-friction setup process.